Design Philosophy
We
believe your web site should be
visually appealing, easy to navigate,
interesting, up to date, and easy on
your budget.
And we
don't believe in using templates at
Pen Point Design -
Graphic Design Studio.
Navigation: Each page
should have buttons or text links that make
the site easy to get around and connect all
pages in a logical order. We think of the
site as a flow chart. If it is designed
properly the viewer will find it easy to
get the information they need.
Compatibility: There
are currently a dozen or more browsers to
choose from, each with its own set of
features and bugs. We like to design for
the Microsoft Internet Explorer or Netscape
Navigator browsers because they have the
greatest capability for control over the
page. But we also try not to overload the
page with specific "proprietary" commands
that make the page impossible to read for
those using other browsers. Generally, we
follow the guidelines for HTML 4.0 which
make pages compatible with the Internet
Explorer, our personal favorite, and
Netscape - the two most widely used
browsers.
Graphics: It's easy to
overload a site with large graphic
elements. Good sites should make
conservative use of large graphics that
take a long time to download. We try to
keep our business pages graphically clean
while not giving up the vast potential this
visual dynamic provides.
Interactivity: Every
site should have some sort of interactive
element which can be as simple as an e-mail
or as complex as an order or search form.
Viewers respond more favorably to sites
which provide multiple avenues for feedback
and interaction.
Affordable: You will
never pay for more than you receive. We
will work with you during your free
consultation to help you keep costs down
without sacrificing quality design. We
charge by the site, not by the
hour.
Marketing: You might
have the best web site in cyberspace but
without proper marketing no one will be
able to find you. Part of our free service
includes submission to 20 of the top Search
Engines. We can also add "doorway pages"
for you specifically designed to rank high
in the Search Engines for a specific
keyword or keyword phrase.
We are
committed to making the process of
getting your web site up and running
an easy and enjoyable experience.
Contact us today.
Ocala,
FL Office: 352-484-1007
|