Does your business need a website?

A website is an extremely valuable tool that bolsters your existing marketing, sales, recruitment and communications effort. In fact, if your business is not online or your existing site is unprofessional or ineffective, then you are losing sales opportunities. A good website will help you reach and retain customers.

Some simple questions

If you are unsure as to whether or not your business could benefit from a website, simply ask yourself the following questions. If you answer yes to any of them, then your business stands to benefit from an effective online presence.

Question	Information
Do you currently (or would you like to) use email to communicate within your business and to your customers/vendors?	You will need a domain name in order to send and receive corporate email, which is the first step to getting a website.
Does your business publish public reports such as annual reports or earnings reports?	If so, these reports can be easily posted on your website, saving you both time and money when it comes to mailouts and printing.
Do the people in your business' target market spend time online?	If your customers are online part of the time, then they may be looking for your business online. This is an extra medium for you to capture their interest and inform them about your business and your products/services.
Does your business actively market its products or services?	Marketing your products/services online is very cost effective. Your message can be broadcast all over the world instantly, and with a proper promotion strategy in place, you could put your message directly in front of people in your target market who are ready to buy.
Do you find that your customers typically ask the same questions in regards to your product/service or its support?	If so, these frequently asked questions can easily find an effective home online.
Do you ever hire new staff?	Posting job opportunities online is becoming increasingly popular, and can be a first stop for a lot of job seekers.

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